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brand page
A brand page (also known as a page or fan page), in online social networking parlance, is a profile on a social networking website which is considered distinct from an actual User profile in that it is created and managed by at least one other registered user as a representation of a non-personal online identity. This feature is most used to represent the brands of organizations associated with, properties owned by, or general interests favored by a user of the hosting network.
While also being potentially manageable by more than one registered user, pages are distinguished from groups in that pages are usually designed for the managers to direct messages and posts to subscribing users (akin to a newsletter or blog) and promote a brand, while groups are usually and historically formed for discussion purposes.
==History==
Prior to 2007, only a few websites made use of non-personal profile pages. Last.fm, established in 2002, used its music recommendation service to automatically generate "artist pages" which serve as portals for biographies, events and artist-related playlists. This approach, however, is not explicitly controlled by artists or music groups because of the automatic nature of artist pages; pages, for example, could be created from erroneous misspellings and miscredits of works which are accepted as-is by the Audioscrobbler recommendation service used by Last.fm. Furthermore, Last.fm has never advertised itself as a social networking service, despite accruing myriad social features since 2002.
The most high-profile usage of this model is Facebook's Pages (formerly known as "Fan Page" until 2010) feature, launched in 2007; one could "be a fan of" a page until April 2010, when the parlance was replaced with "Like". Foursquare, a location-oriented social networking site, launched its "Brands" feature allowing for the creation of specialized brand pages in January 2010 (with Intel being the first user), but they did not become "self-serve" (controllable by individuals employed by page brand owners) until August 2011.〔(【引用サイトリンク】Pages are now self-serve! A new home for brands and organizations on foursquare. )〕 LinkedIn, an enterprise-oriented social networking service, launched "Company Pages" in November 2010. Google+, the current social networking service operated by Google, launched its own "Pages" feature in October 2011.〔(【引用サイトリンク】Google+ Pages: connect with all the things you care about )〕 On November 19th, 2012, Amazon announced Amazon Pages giving brands self-service control over their presence on the site.〔(【引用サイトリンク】Amazon Offers ‘Amazon Pages’ For Brands To Customize With Their Own URLs, And ‘Amazon Posts’ For Social Media Marketing )〕 On 8 December, Twitter announced that it would roll out "brand pages" as part of a major user interface redesign in 2012.〔(【引用サイトリンク】Twitter Joins Facebook, Google, Launches 'Brand Pages' for Marketers )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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